We’ve dug up some research on how much having a Facebook Fan/Twitter Follower is worth: it is well over $3.60/yr, more like $130.00! In addition, what do fans want? The #1 thing is “Receive discounts and promotions”! Now, what better argument to use Karmaback “Social Sweepstakes” to get fans, and then give them special offers with Karmaback “Social Coupons”? It works folks!
According to Mediapost.com:
“A new study by ExactTarget and CoTweet finds that … the number one driver for consumers to “like” a brand on Facebook… [are it’s] discounts and promotions. [40%+]”
“In addition, getting free samples or coupons, and updates on upcoming sales, tie into the discount/promotion motivation. “
“In addition, getting free samples or coupons, and updates on upcoming sales, tie into the discount/promotion motivation. “
| Motivation to “Like” Company or Brand on Facebook | |
| Facebook Motivations | % of Respondents |
| Receive discounts and promotions |
40%
|
| Show support for the company |
37
|
| Get a “freebie” |
36
|
| Stay informed about company |
34
|
| Get updates about products |
33
|
| Get updates on upcoming sales |
30
|
| Fun and entertainment |
29
|
| Access to exclusive content |
25
|
| Recommended |
22
|
| Learn about company |
21
|
| Source: ExactTarget, August 2010 | |
“Additionally, … the average value a Facebook fan provides a brand is $136.38, but it can swing to $270.77 in the best case.”
Thanks to Precision Marketect (Barry) for sharing the research!
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