What is Fashion? Why do Engineers not get it/hate it? Why do Marketers Love it?
Fashion, Function, and their interplay in Marketing
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2 thoughts on “Video Blog: Engineers Hate Fashion”
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One factor that could enter into this…homophily. This is basically where we want to be a part of those things that are like us, like the way we are, but also the way we want to be.
Marcus, FANTASTIC! Homophily defines Fashion better than Fashion itself:
Homophily (i.e., "love of the same") http://en.wikipedia.org/wiki/Homophily