Most of my marketing management career has been spent targeting Adult Males ages 18 to 50. I’ve got a quick rundown here of what I’ve done that has worked, and what has not worked. If these tips help (or if you disagree/agree), I’d love to hear from you. Reply Below or directly in twitter @hbomber or Facebook.
What Does NOT work:
- Boobs/Sex. Unless you are selling one or the other of these, my experience is that it does not (by itself) work to sell your product. There is a way to use sex appeal in your advertising, but it has to be somewhat subtle & connected.
- Alcohol. Similar to Boobs/Sex, it does not work unless it’s exactly what you are selling.
- Sports. Similar to Alcohol, unless sports is the target, this does not work.
- Lots of Words. The more words, the less effective.
- Branded Feature Words. Branding your features is not a good strategy for this market. (or any market really).
- Over-stated claims. This just does not work; see right through it.
What HAS worked:
- Honesty/Directness. Being honest about what you have/don’t have works. People want to be informed, as fast as possible.
- Clever Wordings. Being clever can get attention with this group.
- Good and Real photos/drawings of your products… if it involves women or boobs in some non-obvious way.. that’s fine. You get the idea… subtle.
- Benefits & Features. Being clear about what benefits and features of your product (in a brief way) works.
- Value. Explaining the value/savings/math behind your products works.
- Passion. Show the passion you/your team has for your products in whatever way makes sense… (yes, cool videos of you loving your products/using them works).
What works/doesn’t work for you?
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