Ever been on a trip with someone camera happy?  Snap.  Snap. Snap.  What are they taking pictures of?  That hill, that mountain, that building, that car, that whatever?  Why?  Will they ever look at those again?  Will you?  Now, contrast that with anytime a friend showed you a picture of … you.  Heck, even a picture of them.  Were you interested?  If it was you, I can almost guarantee you wanted to see it, and maybe even wanted a copy.  So, that leads to the following axiom: People prefer photographs (pictures) with people they know in them.  What can this mean for business?

In business, if you include the customer in the picture, they are about 5x more likely to want to see it.

The picture might be “the sales pitch”.

The picture might be “the social network”.

The picture might just be “a game”.

But whatever it is, be sure to include the people in it.

My friend David Walker says this a different way… he says wait and be patient for the “experiential quality” to reach its peak.  I’d add that that peak, usually comes with other people involved.

At Karmaback, we are working on more and more ways to include the people “in it”… and to make sure people are rewarded for staying around!  The experiential quality should be high.. and there should be “people in it”.