First, if you love PC games… or even just like them… you HAVE to try this Free downloadable game: League of Legends. It is really an amazing game, and it’s free. How easy is that. Best of all, if you use MY track-able link: http://signup.leagueoflegends.com/?ref=4e80eb3ecc45f219796048 then, I get bonuses for you joining and could even earn the right to “design my own character”!
What was that? A perfect example of referral marketing in action. In truth, I do love the free game league of legends, and I do want you to try the game! Here is that link again in case you missed it: http://signup.leagueoflegends.com/?ref=4e80eb3ecc45f219796048 . Why do I care? Because IF people use my referral link (which is easily track-able and associated with my account), THEN I get stuff. Some of it REALLY cool!
Referral Marketing works. It worked “before” Facebook. It works “after” Facebook.
Before Facebook: People got paid to get their friends to buy stuff (Tupperware Party), and they could get a discount if they brought a friend, and they could get real hard cash if they referred somebody to somebody else…
During Facebook: Everybody got crazy about this “Free” system that seemed to do referrals for free… but there was a cost: it was called SPAM. And Facebook couldn’t afford to pay that cost any more.
Now After Facebook (because they virtually removed the SPAM capabilities of viral apps): Referral systems STILL work.
If you are NOT giving rewards for referrals for your business… I ask, why not? Isn’t that cheaper than advertising?
Karmaback has actually built a FULLY track-able Online Referral system…. but we shut down the project once our Sweepstakes began to take off in popularity.
Any interest in us restarting the referral SaaS tool?