small business

Engineers should NOT start a business.

I’ll say it again, Engineers should NOT start a business… unless they are prepared to run a business. So many people I meet are hungry to “have no boss” and “work on what they want”, that they forget that to start a business is to run a business. If you are not willing to “work on stuff that needs doing”, then starting a business is probably a very bad idea.

Consider the ideal case. You are an engineer. You love doing engineering. You start a business that is just consulting your engineering skills.

  1. Do you think you will always be able to pick and choose your contracts? -Wrong. You work on what the client wants… and if jobs are scare, you take work where you can get it.
  2. Do you really think you have no boss?  -Wrong. The client is the boss.
  3. No accounting? -Wrong. You now track hours, expenses, invoices, etc.
  4. No sales? -Wrong. You have to sell yourself for every bid.
  5. No marketing? -Wrong. Every client is a Word-of-mouth marketer for you.
So… by “starting even the simplest business”, you’ve just made a bunch of work that you probably don’t like doing.  You’ve just created a bunch of bosses where you used to have only 1.  And now you are working harder than ever.  So why do it?
1 word: Profit.
The reason you work harder, you do the extra yicky work, etc. is because you can charge WAY MORE than you were before.  As a variable resource, people will pay more for your services. You just have to keep the pipeline of work filled and you will rake in the extra 25-50% due a contractor/consultant.
If you are starting a business for more “freedom”, you might get some… but Profit is a far better reason.

Painful/Scratchy Toilet Paper, Reduces Consumption.

I’m not trying to be vulgar, but consider: would you use MORE or LESS Toilet paper when it is painful/scratchy cheap kind vs. the nice soft good stuff?  Business owners, consider this a lesson: don’t make it painful/scratchy/awkward!  If your sales-people/staff are not friendly, then its painful (less consumption).  If your product is ugly, unwieldy, or difficult, then it is painful (less consumption). If your food makes people sick, or your bathrooms are not clean: painful, less consumption.  And for goodness sakes, buy the soft TP!

A Focus on Small Business

Small Businesses, whether they be a burgeoning startup or a solid “mom & pop” or something else entirely, have needs.  They need sales.  They need cost efficient Marketing techniques.  They need to reach “the right people” at “the right time”.  They need passionate fans to help evangelize their greatness.  We at Karmaback have interviewed dozens of small business owners around the country.  Now, we are proud to announce, Karmaback is dedicated to helping companies (of all sizes, especially small) to address these needs directly… with results.

Sales: The Goal.  This is the ultimate need of any company, and for small businesses, it is usually the #1 topic on their mind.  How am I going to make rent, lease, payroll… How can I keep my dream alive?

Karmaback’s answer: We believe you should be delighting the people who love you.  Give them special deals and special offers.  Let us help you make those offers viral, so friends of your fans can see the generosity and the love.  Karmaback Social Coupons are live now, and they are going to get even better soon: http://karmaback.com/sweepstakes/social_coupons/

Efficient Marketing: This means reaching “the right people” at “the right time”, with the “right message”.

We can’t help you with your message, but we are dedicated to helping small businesses reach the right people at the right time.  Social Coupons do this… Social Sweepstakes do it better.  http://karmaback.com/sweepstakes

Passionate Fans!

We can help almost any company find them, reward them, motivate them, and leverage them.

This is what we do!

Let us help you!

We’ll only charge you if we are successful… and it will be 100% more efficient than any other advertising or marketing method you’ve used before.

If you are a big company, we’ll help you too… especially if you treat your customers with respect, love, and almost act as though you are a small company, even though you are big.