Small Thinking; why Austin entrepreneurs need to think bigger!

I teach a class at UT Austin called “lean startup”, I also help run the UT Texas Venture Labs and I volunteer at Capital Factory.  I mentor or advise dozens of startups.  I also run my own startup and have started 3.   All this is to say, I am plugged in to startups in Austin.  As with all my blog posts, this is not anything official from UT or anywhere else, just my own opinions.

I see probably 50 (or more) startup pitches per year.  One thing I have noticed recently, since Venture Capital has mostly dried up in Austin and worldwide, people have stopped thinking big.  I see so many deals where “the startup” is really “a product or service”.  For example, your app idea, your IoT idea, your new restaurant concept, and so on.  If it could be done on Kickstarter or bootstrapped in a year or two, it’s probably not big thinking.

This article is a call to get entrepreneurs to THINK BIGGER!  It is also hopefully a few tips for entrepreneurs to do just that.

First, let me explain what I consider ‘small thinking’.  Small thinking is when an entrepreneur is so focused on ‘the first product’ or ‘getting to revenue’ that they fail to communicate (or possibly fail to think) what the big picture is.  If you are not thinking past ‘your first move’, you are playing Startup Chess with a massive handicap.  If you don’t have ‘a second move’, you are failing to plan.  In both cases, you are not THINKING BIG!

Now, let me explain what I consider ‘big thinking’.  Big thinking isn’t doing, it’s thinking, and maybe talking.  Doing is what you are doing first and now (probably being Lean and Agile and building an MVP and focusing on Getting Customers and Feedback)… all very smart and important stuff.  However, while you are off ‘Doing’ that important stuff, you should be ‘thinking’ and probably ‘communicating’ your big vision a bunch more than you are.

Big thinking is having a big vision for wanting to ‘change’ something.  ‘Change’ is the operative word, and it implies a disruption in the status quo.  Big thinking is having ‘the end in mind’ before you begin.  This is more than a personal financial goal (which is also important).  This is understanding where your company might play in the big picture of the world.  This requires understanding ‘the world’ e.g. your market today, and where your market will be after you have risen to power and achieved your ‘big vision’.

Here’s the problem.  Many companies in Austin simply do not have this ‘big vision’ in mind for their company.  I ask you, how is your company going to change the world?  How are you going to “shake up” your industry.   If you do not have an answer, then you are not Big Thinking.

I urge you now, go out, and think bigger!  If you do it, WHILE staying focused on “DOING LEAN” there are so many awesome benefits.  Here are some personal examples I will share.

At my first company, Bigfoot Networks, our “big vision” was to End All Lag!  In fact, we even had a website, t-shirts and events, all around “Ending Lag Now!”.  We had a clear big picture mission, near 0-latency & 0-lag online gaming.  We were going to change the world… and as a result:

  1. The press cared about our story… even though many didn’t believe we could do it, it was still a story (rather than a non-story).
  2. Employees LIKED working for Bigfoot Networks… we all understood our mission and it gave us energy to tackle the day-to-day “Doing” because we knew where we were ‘Going’.  
  3. As a result, my attrition rate was lowest at Bigfoot Networks than any other company.  And my recruiting was the easiest.
  4. I was able to raise ‘big’ VC money, not because of our results (which were average), but because of our vision (and technology to back it up).
At Karmaback, my second company, our vision was also clear… we wanted to ‘Prove Social Marketing Works”, and create analytics behind social network marketing.  What is interesting here is that we did so many ‘day to day’ “Doing” that did not line up with this goal (to pay the rent) that we ultimately lost sight of this vision… when that happened, we had to sell the company.  It just wasn’t honest to say “this contracting job” had anything to do with our vision.  Had we stayed truer to our vision, Karmaback probably would have been even bigger and sold for much more.
So, I hope you can see where I am headed.  Have a big vision, execute on a plan towards doing it, and change the world!   If your company does NOT have a ‘change the world plan’… maybe it needs to get one.  Personally, I am on a mission to make sure all my endeavors have one.  At U.T. Austin, “what starts here changes the world”… and I’d like to see all of Austin take the charge and “THINK BIGGER”!
Harlan T. Beverly, PhD + Daughter, think BIGGER in Denali National Park

What working at Intel taught me about Employee Retention

Working at Intel taught me a lot.  They did a lot of very smart things, especially in the area of people management.  Not only did they put a huge emphasis on training (for example mandatory manager training & 7-Habits training), but also they really had a great program for employee retention.  Recently, I have been thinking about retention, and I have solidified my thoughts into a simple sentence that should be the driving for of HR and all things retention… here it is:  “We can’t expect every employee to stay here their entire career, but we can try to make it so good that they might want to, simply by providing Training, Opportunity for Advancement, and creating together a Great Place to Work.” -H.Beverly 4/8/2014.


This sentence is not just bullshit.  It’s what I really believe.  I know I’m going to lose people, but hopefully, I can make it hard for them to decide to leave….

My goals are:

1.) Offer the training to help people develop their career on company time.

* I do this with a monthly or quarterly meeting with all employees to discuss career vision, training opportunities, and growth.  * I also do this by offering company funds for seminars and education opportunities.

2.) Make available new roles for people as they advance in their career.

* This isn’t always easy, but sometimes, you just have to make a role, even if it doesn’t make sense.

3.) Makeing a Working Environment that is rewarding, safe, empowered, and most importantly that everyone knows that what they do matters, and the People who don’t contribute will be cut loose!

* This is not easy… but starts with free coffee… really!  Free coffee, fun company sponsored events, and great work-space is a start.  I follow that up with what really matters:  Empowerment -> Giving control over to others for their responsibilities, Purpose -> Making it clear how what people do effects the bottom line.   And lastly, cutting dead weight.. people that just don’t care, cannot stay!

So, Am I the best at retention?  No.  I make mistakes.  Sometimes I get angry (withdrawls from the emotional bank account).  Sometimes I fail to notice when reward or promotion is ready.  But I try.  It’s all we can do!

5 Things You Should Say Every Day at Work

Want to love your job more?  Want to work in a very positive work environment?  Want a raise, more responsibility, or a promotion?  Then these are the 5 things you should be saying every day at work.  Five simple phrases that can lead you to a more rewarding and rewarded career.

1. “I’ll take Ownership of this, and see that it gets done.”

Everyone is busy.  Managers and Co-workers both love it when someone else takes responsibility.  Making it explicit with this phrase will win you friends, especially when you build a reputation for actually delivering what you own.  Fail to deliver though, and people will stop letting you own, a very bad thing.

2. “Is there anything I can do to help?”

Similar to taking ownership, people appreciate help when they are swamped.  In this case though, your not saying you’ll take charge, just that you’ll help in a task or two.

3. “I’m sorry, I messed up and here’s how I plan to fix it.”

Nobody likes to mess up, but it happens.  And when sh*t happens, it’s always best to own up to it, with an action plan to fix it.  Even if fix it means minimizing the damage, a plan is always better than not having one.

4. “Do I understand correctly that you are saying …?”

Fill in the blank with exactly what you think they said.  If you can demonstrate that you have completely heard them, even without agreeing, it goes a long way towards letting the other person open up about your feedback.  Dr. Stephen Covey said “Seek first to understand, then to be understood.”.  This simple phrase can change your life.  Suddenly, people will prefer to speak to you because “you listen”.   Even if you don’t agree, you at least listen!

5. “Great job!”

We all have a little puppy deep inside our hearts.  We don’t want to be yelled at when we poo on the floor… we know we did wrong.   But we DO love praise when we do something right!  Say it often, but of course, only say it when you mean it.   Don’t praise poor work, no comments are needed.

photo via cc

The Importance of Ethics: Engineering Ethics vs. Business Ethics

When I was CEO of Bigfoot Networks, I rarely encountered ethical ‘problems’ of any kind; I thought business ethics were a fairly useless thing to learn.  Now after being involved in many different start-ups and companies, I find that ethical issues can and do actually come up quite often… and I realize that I was addressing ethical issues at Bigfoot, even though I didn’t realize it.

As a student of engineering and business, I’ve been exposed to two very different interpretations of ethics.  In Engineering, we talk about the ethics of “bad calculations”, “building a bridge with errors”, “cutting corners”, or other things that can actually get people KILLED.  This kind of ethics always seemed like “real ethics” to me.  Business ethics seemed like a silly thing in compared to people dying.

I guess I’m starting to finally understand the importance of Business ethics.  I realize now, that I’ve always had good business ethics, and that’s why I never had to deal with ethical problems.

At Bigfoot Networks, I was using very ethical business practices without realizing it:

  1. I never even considered buying stuff without some form of purchasing/payment contract or pre-paid:
    1. thus avoiding the ethical issue of “no contract”
  2. I always treated partners and customers as valuable customers and nothing else.
    1. thus avoiding potential conflicts of interest and complex issues like “customers as investors” or “partners determining our product direction”.
  3. I avoided making promises I couldn’t keep, or would not put in writing.
    1. Thus avoiding confusion and frustration.
  4. I always treated people with respect and courtesy.
    1. Thus avoiding employee issues and problems.
While I can’t say specifically all the ethical issues I am facing today… I am glad that:
  • The issues are not “Engineering Ethical issues”!!!  e.g. they are not life or death issues, thank goodness.
  • I do know how to avoid business ethical issues, even though dealing with the problems themselves are a challenge.
  • My 7-Habits training and my years of running companies has prepared me to handle these issues, so I am confident I will do my very best to resolve them.
My advice for everyone: JUST AVOID THESE KINDS OF ISSUES!  It’s way easier than dealing with them.

Green and Clean: A Management Empowerment Philosophy

One of the hardest things to do as a Manager is to empower, or trust, a subordinate or co-worker to be responsible, truly responsible, for decisions or stewardship of some aspect of work.  In my case, I am constantly struggling not to “take over”, “over-ride decisions”, and “hover over the shoulder”.  In truth, this is a big struggle for, I have to really fight it.  But this idea, the idea of empowerment, is one that research has shown is an important factor in: a.) building teams, b.) building a great company culture, and c.) having the best possible business outcomes.   
If you think about it, very few people want a manager that ‘hovers’ and over-rides decisions, and never allows you to have responsibility for anything.  And on top of that there are two practical concerns: you, an individual, simply can’t make every decision and be responsible for everything…. no person scales infinitely.  Second, your decisions will probably not be the best ones in every situation.  
Do you want unthinking automatons, or do you want an organization with people that love their job (a side-effect of true empowerment), and scale the organization into a well-oiled and grow-able machine?
One of the tools that helps me to remember to empower, and not ‘hover’ is the story of “Green and Clean” from from Stephen Covey’s The 7 Habits of Highly Effective People. I have excerpted the entire Green and Clean story from here below.  This story not only reminds me about the importance of Empowerment but also gives me (and hopefully you) the following tools to help me as a manager do Empowerment better:
  1. The principle of Stewardship (Empowerment) can be a very powerful bonding agent and growth agent for individuals.
  2. The first rule is to explain what Stewardship (Empowerment / Ownership) means…  I do this by making it a key component of company culture (or department culture).
  3. The second rule is to explain what Successful Stewardship looks like… get an agreement, ideally on paper, about what success looks like.
  4. The third rule is to pre-establish the “monitoring” or accounting policy, including frequency and type of reporting or inspection.  (this is the contract!)   This is the “Green and Clean” concept… defining success and empowering others to see it done.
  5. Fourth, offer help or assistance as a ‘virtual employee’ whenever it is needed… (but don’t let them ask you what to do!)!  Only let them ask you to do something. (this is a fine balance if dealing with children or young employees, since I try to do this with my kids as well… sometimes they need a little guidance about how to go about getting to success).
  6. Finally, don’t break the contract!  Don’t hover…. and most importantly DO NOT DICTATE THE METHODS!  Stick to the contract (this is hard to do).
Now, please, read the little story below from Dr. Covey, and I think you will not only see where the 6 points above come from, but also, be rewarded by understanding the powerful impact that this can have on an individual… and I can tell you from my experience… it has a powerful impact also on an organization.

Some years ago, I had an interesting experience in delegation with one of my sons. We were having a family meeting, and we had our mission statement up on the wall to make sure our plans were in harmony with our values. Everybody was there. 

I set up a big blackboard and we wrote down our goals- the key things we wanted to do - and the jobs that flowed out of those goals. Then I asked for volunteers to do the job. 

"Who wants to pay the mortgage?" I asked. I noticed I was the only one with my hand up. 

"Who wants to pay for the insurance? The food? The cars?" I seemed to have a real monopoly on the opportunities. 

"Who wants to feed the new baby?" There was more interest here, but my wife was the only one with the right qualifications for the job. 

As we went down the list, job by job, it was soon evident that Mom and Dad had more than sixty-hour work weeks. With that paradigm in mind, some of the other jobs took on a more proper perspective. 

My seven-year-old son, Stephen, volunteered to take care of the yard. Before I actually gave him a job, I began a thorough training process. I wanted him to have a clear picture in his mind of what a well-cared-for yard was like, so I took him next door to our neighbor's. 

"Look, son," I said. "See how our neighbor's yard is green and clean? That's what we're after: green and clean. Now come look at our yard. See the mixed colors? That's not it; that's not green. Green and clean is what we want. Now how you get it green is up to you. You're free to do it any way you want, except paint it. But I'll tell you how I'd do it if it were up to me." 

"How would you do it, Dad?" 

"I 'd turn on the sprinklers. But you may want to use buckets or a hose. It makes no difference to me. All we care about is that the color is green. Okay?" 

"Okay." 

"Now let's talk about 'clean,' Son. Clean means no messes around - no paper, strings, bones, sticks, or anything that messes up the place. I'll tell you what let's do. Let's just clean up half of the yard right now and look at the difference." 

So we got out two paper sacks and picked up one side of the yard. "Now look at this side. Look at the other side. See the difference? That's called clean." 

"Wait!" he called. "I see some paper behind that bush!" 

"Oh, good! I didn't notice that newspaper back there. You have good eyes, Son." 

"Now before you decide whether or not you're going to take the job, let me tell you a few more things. Because when you take the job, I don't do it anymore. It's your job. It's called a stewardship. Stewardship means 'a job with a trust.' I trust you to do the job, to get it done. Now who's going to be your boss?" 

'You, Dad?" 

"No, not me. You're the boss. You boss yourself. How do you like Mom and Dad nagging you all the time?" 

"I don't." 

"We don't like doing it either. It sometimes causes a bad feeling doesn't it? So you boss yourself. Now, guess who your helper is." 

"Who?" 

"I am," I said. 'You boss me." 

"I do?" 

'That's right. But my time to help is limited. Sometimes I'm away. But when I'm here, you tell me how I can help. I'll do anything you want me to do." 

"Okay!" 

"Now guess who judges you." 

"Who?" 

'You judge yourself." 

"I do?" 

'That's right. Twice a week the two of us will walk around the yard and you can show me how it's coming. H ow are you going to judge?" 

"Green and clean." 

"Right!" 

I trained him with those two words for two weeks before I felt he was ready to take the job. Finally, the big day came. 

"Is it a deal, Son?" 

"It's a deal." 

"What's the job?" 

"Green and clean." 

"What's green?" 

He looked at our yard, which was beginning to look better. Then he pointed next door. 'That's the color of his yard." 

"What's clean?" 

"No messes." 

"Who's the boss?" 

"I am." 

"Who's your helper?" 

'You are, when you have time." 

"Who's the judge?" 

"I am. We'll walk around two times a week and I can show you how it's coming." 

"And what will we look for?" 

"Green and clean." 

At that time I didn't mention an allowance. But I wouldn't hesitate to attach an allowance to such a stewardship. 

Two weeks and two words. I thought he was ready. 

It was Saturday. And he did nothing. Sunday.. .nothing. Monday. ..nothing. As I pulled out of the driveway on my way to work on Tuesday, I looked at the yellow, cluttered yard and the hot July sun on its way up. "Surely he'll do it today," I thought. I could rationalize Saturday because that was the day we made the agreement. I could rationalize Sunday; Sunday was for other things. But I couldn't rationalize Monday. And now it was Tuesday. Certainly he'd do it today. It was 
summertime. What else did he have to do? 

All day I could hardly wait to return home to see what happened. As I rounded the corner, I was met with the same picture I left that morning. And there was my son at the park across the street playing. 

This was not acceptable. I was upset and disillusioned by his performance after two weeks of training and all those commitments. We had a lot of effort, pride, and money invested in the yard and I could see it going down the drain. Besides, my neighbor's yard was manicured and beautiful, and the situation was beginning to get embarrassing. 

I was ready to go back to gofer delegation. Son, you get over here and pick up this garbage right now or else! I knew I could get the golden egg that way. But what about the goose? What would happen to his internal commitment? 

So I faked a smile and yelled across the street, "Hi, Son. How's it going?" 

"Fine!" he returned. 

"How's the yard coming?" I knew the minute I said it I had broken our agreement. That's not the way we had set up an accounting. That's not what we had agreed. 

So he felt justified in breaking it, too. "Fine, Dad." 

I bit my tongue and waited until after dinner. Then I said, "Son, let's do as we agreed. Let's walk around the yard together and you can show me how it's going in your stewardship." 

As we started out the door, his chin began to quiver. Tears welled up in his eyes and, by the time we got out to the middle of the yard, he was whimpering. 

"It's so hard, Dad!" 

What's so hard? I thought to myself. You haven't done a single thing! But I knew what was hard - self management, self-supervision. So I said, "Is there anything I can do to help?" 

"Would you, Dad?" he sniffed 

"What was our agreement?" 

'You said you'd help me if you had time." 

"I have time." 

So he ran into the house and came back with two sacks. He handed me one. "Will you pick that stuff up?" He pointed to the garbage from Saturday night's barbecue. "It makes me sick!" 

So I did. I did exactly what he asked me to do. And that was when he signed the agreement in his heart. It became his yard, his stewardship. 

H e only asked for help two or three more times that entire summer. He took care of that yard . He kept it greener and cleaner than it had ever been under my stewardship. He even reprimanded his brothers and sisters if they left so much as a gum wrapper on the lawn. 

Trust is the highest form of human motivation. It brings out the very best in people. But it takes time and patience, and it doesn't preclude the necessity to train and develop people so that their competency can rise to the level of that trust. 

I am convinced that if stewardship delegation is done correctly, both parties will benefit and ultimately much more work will get done in much less time. I believe that a family that is well organized, whose time has been spent effectively delegating on a one-to-one basis, can organize the work so that everyone can do everything in about an hour a day. But that takes the internal capacity to want to manage, not just produce. The focus is on effectiveness, not efficiency. 

Certainly you can pick up that room better than a child, but the key is that you want to empower the child to do it. It takes time. You have to get involved in the training and development. It takes time, but how valuable that time is downstream! It saves you so much in the long run. 

This approach involves an entirely new paradigm of delegation. I n effect, it changes the nature of the relationship: The steward becomes his own boss, governed by a conscience that contains the commitment to agreed upon desired results. But it also releases his creative energies toward doing whatever is necessary in harmony with correct principles to achieve those desired results. 

The principles involved in stewardship delegation are correct and applicable to any kind of person or situation. With immature people, you specify fewer desired results and more guidelines, identify more resources, conduct more frequent accountability interviews, and apply more immediate consequences. With more mature people, you have more challenging desired results, fewer guidelines, less frequent accountability, and less measurable but more discernible criteria. 

Effective delegation is perhaps the best indicator of effective management simply because it is so basic to both personal and organizational growth. 

The key to effective management of self, or of others through delegation, is not in any technique or tool or extrinsic factor. It is intrinsic-- in the Quadrant II paradigm that empowers you to see through the lens of importance rather than urgency.

Story by Dr. Stephen Covey The 7 Habits of Highly Effective People

How Intel Corp. Won my Heart as an Employee

Have you ever had that feeling that “work sucks”?  Ever felt ‘stuck’ in a job and wishing you had a better boss, a better role, a better pay, etc.?   Now, when you changed jobs… ever wish for the old days?   I can tell you unequivocally that I have felt both feelings, but my time as a Chip Designer and Chip Architect at Intel Corp. was most decidedly different than any job hence.

So, what was it about working at Intel Corp. that won my heart?

I began working at Intel in Oregon in 1999.  I quickly learned 3 things: 1. Intel takes training seriously.  2. Intel cares a lot about their employees.  3. Intel truly does believe in culture.

The New Hire Orientation at Intel was extensive and serious.  They taught you all about the Intel Corporate Values and the Intel Benefits and such…  It was 3 days of serious reading, lecture and work… all well organized and seemingly useful.  I had serious doubts about Intel’s supposed “Values” however…. did companies really do that?

Well, I was wrong. Intel takes values very seriously.  Not only did they pass out a badge with their values on the back, hang signs everywhere, and talk about their values constantly… but also:
    1. their 360 feedback process for raises and evaluation was centered primarily on our adherence to Intel’s Values.
   2. The training didn’t end.  I was required to take 1 or 2 courses from “Intel U” every quarter…and sometimes more.
   3. As I proceeded into more management type roles, I was required to take a course that stuck with me to this day: 7-Habits of Highly Effective People.  An excellent course, from Dr. Stephen Covey himself.

And then I realized suddenly, I was LIVING Intel’s Values:
   1. I was taking smart risks at work, and getting rewarded with promotions.
   2. I was helping keep Intel a great place to work, participating in and organizing company-sponsored events and joining the Emergency Response Team.
   3. I was involved in Intel organized community events and “clean-ups”.
   4. I was focused on Quality and Innovation.
   5. I was keeping open and direct in my communications.

Wow, this culture of Intel had invaded my soul… and everyone around me, from my coworkers to my bosses to Executive VPs were doing the same.  All on the same page about what makes Intel Great.

So now, as I reflect on those days, I realize, what made Intel win my heart was simple… they really meant those “core values” they preached to us in orientation.  They LIVED by those values, and so did I.  It felt good to be part of something “real”… that was just what they said it was: they practiced what they preached: and that’s how they’ve kept a lead on an industry for more than 50 years.

My Inspiration & Hero: Stephen R Covey

Stephen R Covey is my hero.  He has been a deep inspiration in my life since 2000, when I took his 7 Habits of Highly Effective training classes at Intel (required for management training).  It should be required for all humans.  His seminal books: The 7 Habits and The 8th Habit are life-changing, non-threatening, filled with stories we can all relate to and deeply profound.. not to mention extremely useful for all people (weather you are a stay-at-home mom, a retired nurse, an Engineer or a CEO, or anything else).  If you have not read his book; please do so ASAP.  I have 2 copies I will lend to anyone who wants to read it.  I also have it on cassette tape and audible.  I can lend the cassette tape as well.

That said, I am extremely sad that he passed away today.  I know his legacy is a great one. I hope his books and lectures do not fade into obscurity: they have founded a generation of leaders (multiple generations even).  See you in heaven hero!

Here are a few things you’ve inspired in me:

  1. Character.  You defined it.  You literally defined character and principles in the “lighthouse” analogy.
  2. Communication. You refined it. You put words to the best skills for communicating: Seek First to understand, then to be understood.
  3. The phases of life: You lived it.  You showed me how a person moves from dependence to independence and then to inter-dependence (the final step I’m still trying to make).
  4. The truth of Win-Win.  You proved it is possible.  That Win-Win is an option.. the best option, every time.
  5. How to lead by giving power.  You personified it.  I use the technique in business and with my kids.  *I am their worker, they are the manager of a clean living room.*
  6. How to sharpen the saw.  You did it.  Your very passing: dying as a result of a bike accident (at 79) inspires me to keep sharpening the saw.
  7. SO MUCH MORE… I could go on.  All of your habits and stories taught me something.  Perhaps the most poignant was this: TO TEACH is the GREATEST SERVICE and the best way to LEARN.  I hope to make you proud.

Self-Motivation: Short-term goals that lead to long-term success.

Engineers daily face the challenge of self motivation. Especially when working on a ‘big’ project. Engineers who master this self-motivation will do well in business because they understand short-term goals vs. long-term goals.

Imagine the Engineers day: “work on THIS bug” which helps me complete “this small task”…which leads to “this small feature” which leads to “this part of the product” which leads to “this product”. For that day, it was just that bug. Thats it. It will be months, years before that bug ‘doesn’t’ show up in that finished product.

In Business, this skill is absolutely necessary. Becoming overly fixated on “the long-term success” can lead one to do the wrong things at the wrong time. Like a good programmer, the businessman MUST fixate on the ‘current task’ while keeping in mind “the long-term goal”! For this, one needs a plan. ANY PLAN. It doesn’t have to be ‘the best plan’ it just has to make sense and be flexible. Like a good engineer, if ‘fixing this bug’ is taking too much time/effort and no end in sight, perhaps ignoring it and working around it is a better approach. The same goes for business. If ‘the current’ task/step is bogging you down, and forward progress seems blocked, we must be flexible enough to work on something else (a workaround) or a future step.

In essense, we must “Begin with the end in mind” as Covey would say. But we must also “Put first things first”! If you can’t imagine the long-term success… you are sunk. But you are equally sunk if you can’t put together a logical (if difficult) series of steps that get you there.

Covey’s 7 Habits of Highly Effective People info:
http://en.wikipedia.org/wiki/The_Seven_Habits_of_Highly_Effective_People

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