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How to Do Sales & Marketing for Startups

Today I got to present to The University of Texas Austin Technology Incubator SEAL program. This is my favorite presentation to give: Sales & Marketing for Startups.  It was a lot of fun as always, and my favorite part was yelling at one of the attendees that he should NOT buy my Nissan Minivan!

Why would I do that?  Because (in my fictional example) he has 4 teenagers and I am NOT a slimy car-salesman… this minivan (fictional) will NOT fit his teenagers!  He should go to Toyota instead.

Remember, true sales-people are NEVER slimy.  They always want to sell ONLY if the sale will create value…  e.g. that the price is lower than the value that the product/service delivers AND that it solves the problem you are trying to solve.

So buy Toyota….

Anyways, here are the slides from my talk… I greatly enjoyed it and love almost any opportunity to talk about Sales & Marketing for startups (or non-startups).

Feel free to contact me @harlanbeverly

Austin Technology Incubator SEAL team Presentation

Occasionally, I am invited to speak at The University of Texas or at the Austin Technology Incubator (part of U.T.).  I love giving talks, guest lecturing, or speaking, and this weeks topic was for the SEAL program on “Startup Sales & Marketing”… an expertise of mine.  I usually just “wing it”, but today I brought slides.  And here they are attached below for your convenience and reference!

If you have ever wanted a 1-stop reference for Sales & Marketing advice at a Startup, I hope you enjoy theses slides.  Feel free to share with reference to the author (Harlan T Beverly) and my blog (tytusblog.blogspot.com).

Enjoy the Slides -> Click Here!