Today I got to present to The University of Texas Austin Technology Incubator SEAL program. This is my favorite presentation to give: Sales & Marketing for Startups. It was a lot of fun as always, and my favorite part was yelling at one of the attendees that he should NOT buy my Nissan Minivan!
Why would I do that? Because (in my fictional example) he has 4 teenagers and I am NOT a slimy car-salesman… this minivan (fictional) will NOT fit his teenagers! He should go to Toyota instead.
Remember, true sales-people are NEVER slimy. They always want to sell ONLY if the sale will create value… e.g. that the price is lower than the value that the product/service delivers AND that it solves the problem you are trying to solve.
So buy Toyota….
Anyways, here are the slides from my talk… I greatly enjoyed it and love almost any opportunity to talk about Sales & Marketing for startups (or non-startups).
Feel free to contact me @harlanbeverly