Social Marketing is more than just a buzzword.  If you are not doing “basic” Social Marketing, you are missing out in a revolution of internet marketing; and failing to market where your customers live.

This video explains (statistically) why the hype about Social Marketing is important… I’ll summarize it: BECAUSE ALMOST EVERYONE IS THERE!  e.g. almost your entire market is spending more and more of their time on social networks!!!

Got it?  Here are 3 levels of Social Marketing you should be considering:

1. Just be there!  Make a Facebook Fanpage and a Twitter account.  Link Facebook to Twitter, so when you post to Facebook, it posts to Twitter automatically.  And write 1 post per week about something new at your company.
2. Grow your page by getting more fans, likes, and followers.  Simply run some sweepstakes (using Karmaback of course), or ads, to encourage your fans/followers to join!
3. Reward your Fans/Followers for following you.. and encourage them to talk to you on Social networks.  You can reward them by doing give-aways (using Karmaback of course), and by offering them special discounts/offers.