Harlan Teaching “Lean Startup Essentials” at the University of Texas Austin – Spring 2016

This coming semester, I will be teaching Lean Startup Essentials!   The 2-3:30pm section (section 2) still has seats open.  
NOTE: THIS COURSE IS OPEN TO ALL UT STUDENTS ( from any College, not just McCombs School of Business )!
LEAN STARTUP ESSENTIALS (MAN 337) – SPRING 2015
 Tuesdays & Thursdays from    2pm-3:30 in CBA 4.344

If you are a UT Student, you can login with this link to register:

https://utdirect.utexas.edu/apps/registrar/course_schedule/20162/results/?ccyys=20162&search_type_main=INSTR&instr_last_name=Beverly&instr_first_initial=H&x=34&y=20

Want to know what this course is all about?   
First, hear what some students had to say:
  “great class”
  “awesome teacher”
  “course was awesome”
  “most practical class … at UT”
  “unique content and very useful”

Okay, interested?  Here’s the course description:

This course uses the “Lean Startup” concept as a canvas to give students the essential knowledge needed to either start their own business or join a startup and be a major contributor.  In addition to learning about entrepreneurship, the legal aspects of starting a business, and the life and experience of working at a startup, students will get hands-on skills they can use in any startup or to start their own business.  Every student will practice these skills in-class by building a real startup business (based on a pre-set collection of products and services).  This course focuses on the “Lean Startup” methodology, but will also cover the traditional new venture development and the entrepreneurial process (problem identification, innovation, business plans, fund raising, launching, and managing a startup). This course will also cover the essential knowledge derived from entrepreneurship research covering proven keys to success as well as scientific research about what it takes in an individual and group to succeed in entrepreneurship.  The final project is one of the pre-set business ideas, up, running, and operating in the build-measure-learn cycle that is the core of the “Lean Startup” methodology.

Prerequisites: None.

Need more?  Here’s a link to the syllabus for this Spring: https://drive.google.com/file/d/0B19bmn5A18VtMTVONVpoSFl4TFU/view?usp=sharing 

Got a question, email me!
harlan.beverly@mccombs.utexas  (and dot edu of course)

How to Do Sales & Marketing for Startups

Today I got to present to The University of Texas Austin Technology Incubator SEAL program. This is my favorite presentation to give: Sales & Marketing for Startups.  It was a lot of fun as always, and my favorite part was yelling at one of the attendees that he should NOT buy my Nissan Minivan!

Why would I do that?  Because (in my fictional example) he has 4 teenagers and I am NOT a slimy car-salesman… this minivan (fictional) will NOT fit his teenagers!  He should go to Toyota instead.

Remember, true sales-people are NEVER slimy.  They always want to sell ONLY if the sale will create value…  e.g. that the price is lower than the value that the product/service delivers AND that it solves the problem you are trying to solve.

So buy Toyota….

Anyways, here are the slides from my talk… I greatly enjoyed it and love almost any opportunity to talk about Sales & Marketing for startups (or non-startups).

Feel free to contact me @harlanbeverly

Austin Technology Incubator SEAL team Presentation

Occasionally, I am invited to speak at The University of Texas or at the Austin Technology Incubator (part of U.T.).  I love giving talks, guest lecturing, or speaking, and this weeks topic was for the SEAL program on “Startup Sales & Marketing”… an expertise of mine.  I usually just “wing it”, but today I brought slides.  And here they are attached below for your convenience and reference!

If you have ever wanted a 1-stop reference for Sales & Marketing advice at a Startup, I hope you enjoy theses slides.  Feel free to share with reference to the author (Harlan T Beverly) and my blog (tytusblog.blogspot.com).

Enjoy the Slides -> Click Here!