Speak Plainly. Seems obvious, but us marketers often get into the habit of “word-smithing” till the text on the page is unrecognizable by normal humans (and worse, by our target customers). Writing regular Facebook or Twitter updates for your company SHOULD be part of a solid Marketing campaign (try our own tool to help: http://postontime.com… but keep the writing simple. Here are a few examples to avoid, and better alternatives.
- Don’t say user: “Users can now log in via our web interface”
- Say instead: customer or you. “You can now log in via our web interface”
- Don’t say best, most, or other false-ly colorful exaggerations: “This is the Best interface ever.”
- Say instead: we think you will like. “We think you will like our interface upgrades.”
- Don’t use acronyms: “Anyone who wants higher marketing ROI should click here”
- Instead, use simple terms: “Anyone who wants to get higher profits for their investments in marketing should click here.”