Speak Plainly.  Seems obvious, but us marketers often get into the habit of “word-smithing” till the text on the page is unrecognizable by normal humans (and worse, by our target customers).  Writing regular Facebook or Twitter updates for your company SHOULD be part of a solid Marketing campaign (try our own tool to help: http://postontime.com… but keep the writing simple.  Here are a few examples to avoid, and better alternatives.

• Don’t say user:   “Users can now log in via our web interface”
• Say instead: customer or you.  “You can now log in via our web interface”
• Don’t say best, most, or other false-ly colorful exaggerations: “This is the Best interface ever.”
• Say instead: we think you will like. “We think you will like our interface upgrades.”
• Don’t use acronyms:  “Anyone who wants higher marketing ROI should click here”
• Instead, use simple terms: “Anyone who wants to get higher profits for their investments in marketing should click here.”