A Marketing Basic: Speak & Write Plainly!

Speak Plainly.  Seems obvious, but us marketers often get into the habit of “word-smithing” till the text on the page is unrecognizable by normal humans (and worse, by our target customers).  Writing regular Facebook or Twitter updates for your company SHOULD be part of a solid Marketing campaign (try our own tool to help: http://postontime.com… but keep the writing simple.  Here are a few examples to avoid, and better alternatives.

  • Don’t say user:   “Users can now log in via our web interface”
    • Say instead: customer or you.  “You can now log in via our web interface”
  • Don’t say best, most, or other false-ly colorful exaggerations: “This is the Best interface ever.”
    • Say instead: we think you will like. “We think you will like our interface upgrades.”
  • Don’t use acronyms:  “Anyone who wants higher marketing ROI should click here”
    • Instead, use simple terms: “Anyone who wants to get higher profits for their investments in marketing should click here.”
Remember, short is sweet, but complex, obtuse, or marketing-speak is sour.

PostOnTime lets you post to Facebook and Twitter while you are away.

If you are “into” social network marketing like I am, then you already know that posting to your Facebook and Twitter page on a consistent (and constant) basis is vital to keeping your Fans and Followers active and growing.  A daily or twice daily post is not at all too much.  However, knowing and doing are 2 different things.  My company, Karmaback, has just launched PostOnTime  to make the doing part of posting to Facebook and Twitter on a regular basis MUCH easier.  You can now schedule posts for any time of the day, even when you are away from your computer.  You can even post on weekends, evenings, and when you are travelling or on vacation!  It is free for 30-days, and as low as $4.99/mo after that, so give it a try!  It’s awesome!